It’s no secret. In today’s world, one of the fastest ways of growing your service-based business as a Solopreneur is by leveraging the digital platforms that your ideal clients are using. Social apps including Instagram have the largest registered users, with countless niches that most businesses can fit into.
With this in mind, backed by adequate research that suggests your target audience uses the app, it’s a no-brainer to create a profile for your own business. However, selling successfully on the platform isn’t as easy as creating your account.
Instagram was primarily designed to be a social app that feeds its users with entertainment, community and education. The last thing someone wants to see is a service-based business trying to sell to them— unless that business offers something of value.
Value is the prime factor which helps to influence how your service-based business thrives on Instagram. Community building and loyalty, have been proven to be centred around how much value users receive from interacting with your content.
Globally, this idea of providing value, which really means giving your audience information that is relevant to a problem they have, has been shared through various content formats such as blogs, videos, graphics, booklets and more.
This is why most people would Google an issue they are having or try to learn more about something on YouTube. They are searching for answers to solve a problem.
According to Wordpress VIP’s 2023 Content Matters Report, “61% of marketers are creating more content but focus is shifting to producing quality over quantity.”
This indicates a direct relation between quality (valuable) content and sale conversions. The more people absorb, nurture and trust your content, the easier they will convert to a sale. So here are some practical tips on how to sell your services online using value.
Develop an effective content marketing strategy that includes the message you want to consistently share with your audience and link that message to their pain points to create content ideas.
Create different content types around those content ideas and consistently disseminate this to your audience.
Enhance your content marketing performance with social media tactics, trends and platform features for it to be more ‘sociable.’
Pro-tip: Have at least one long-format content that can be broken down into several other pieces of content for a while.
By adding value-rich content into your digital strategy, your business will stand a better chance of converting your audience into actual customers with ease.
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